What is it that drives a man to the outer boundaries of physical and mental endurance? Is it possible to push past the human body’s PERCEIVED LIMITATIONS and do what no person has ever done before? In a word, YES! And James Lawrence, the IRON COWBOY, is the man who has done just that. I think we can all agree that completing a single IRON MAN TRIATHLON by itself is an INCREDIBLE athletic feat. However, lots of people have accomplished it, so James set a much loftier goal: 50 Ironmans, 50 states, and on 50 consecutive days. Impressive, right? Of course, it is. But that wasn’t enough for James. So earlier this year, he embarked on Conquer One Hundred -- 100 FULL-DISTANCE TRIATHLONS IN 100 CONSECUTIVE DAYS. That’s 140.6 miles a day for 14 weeks, totaling 14,060 miles. Absolutely MIIND-BOGGLING! Obviously, you need to be in PEAK PHYSICAL CONDITION to do this. Just as important, you have to have an unparalleled degree of MENTAL TOUGHNESS as well. In this episode, James and I talk about the importance of PERSONAL ACCOUNTABILITY, how to OVERCOME ADVERSITY, and why setbacks and hitting rock bottom are so important as you make the journey toward your goal. James also reveals his number one SECRET to mental toughness and SETTING GOALS, and how these things can apply to you. And believe it or not, the first 20 of the Ironmans were harder than the rest. That’s because James understood the need to ADAPT AND EVOLVE as he approached each day, especially after he learned he had developed a STRESS FRACTURE early on in the Conquer One Hundred project. Learning to adapt and evolve is an incredibly IMPORTANT LESSON for you to embrace as well. We also have an extended discussion about being PRESENT IN THE MOMENT and breaking large tasks down into small and focused efforts. PRO TIP: The secret to taking on 100 triathlons (or any task for that matter) is one step and one mile at a time. James also reveals why it’s essential to have COMPELLING reasons before you can succeed. He touches upon using internal motivation and channeling that into your external efforts. This is a jam-packed and EMOTIONAL discussion about how to push yourself to new limits. And as you’ll see, James Lawrence is a REMARKABLE human being on many levels.